Hey, I’m Senthil Devaraj 👋🏻

I’ve always been someone who wants to understand why before figuring out how.

My engineering background taught me to look at problems through logic, systems, cause and effect. Design gave me another lens — people, behaviour, context, and creativity. Somewhere between these two is how I approach UX.

I like getting beneath the surface of a problem: understanding who is affected, what makes their experience difficult, what the evidence tells us, and what a meaningful solution could look like.

For me, UX isn’t something that begins with a screen. It’s a way of looking at the world — noticing friction, questioning the things we take for granted, understanding why they happen, and imagining how they could work better.

That’s how I think. That’s how I design.